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VIRTUAL Essentials

Strategic support for your business success

Starting up in business?
Looking to grow?
Seeking increased profits?
Wanting more freedom?
Feeling overwhelmed?

Reach out to Virtual Essentials

1 in 3 small businesses fail in the first year of trading, with 60% closing their doors in the first three years

~ according to the Australian Bureau of Statistics
This is because they try to do it alone. Instead of focussing on what they do best they try to be everything to everyone.
Donโ€™t be one of them

Change your stress to business success


Virtual Assistance

Supporting you in your business, providing administrative support, social media post creation, website maintenance & updates, bookkeeping and creation of office automations


Website Design & Development

Build your signature online presence, or improve on your current website:
Search Engine Optimisation
Audit
E-commerce


Digital Marketing

Proven online marketing strategy via Facebook &/or Google ads.
Aimed at high priced items or businesses with return patronage eg personal trainers, professionals & beauty industry


Recent works

 

Find us on the Socials

๐—•๐——๐——๐—” ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐— ๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ๐˜€ - ๐—›๐—ฎ๐˜ƒ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐—ฏ๐—ผ๐—ผ๐—ธ๐—ฒ๐—ฑ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ผ๐—ป๐—ฒ-๐—ผ๐—ป-๐—ผ๐—ป๐—ฒ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐˜€๐—ฒ๐˜€๐˜€๐—ถ๐—ผ๐—ป ๐—ถ๐—ป ๐— ๐—ฎ๐—ฟ๐—ฐ๐—ต?

Spots are filling fast so get in now and make a booking for me to come and see you in your business and discuss what you could be doing to improve your digital presence.

This could be updating your directory listing on https://berrigannsw.com.au or it could be used to ask questions about how to go bigger on social media.

Book your free session now - https://bit.ly/3oOodM1

brought to you by Berrigan & District Development Association (BDDA) via NSW Government Small Business Month funding.
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The Festival of Music on Chanter is back again for another year!

Friday 25 March 2022 from 5pm Chanter Street Berrigan.

We are so excited! The BDDA have acquired the funding from the State Government via the Festival of Place - Summer fund once more and Ray Macartney asked the amazing entertainers from last year to return and they've agreed!

So we are now looking forward to seeing and hearing from the talented Darren Colston, Jade Camden, Daine Runnals, Anthony Tenance and our own Ray Macartney. Tell your friends and family to save the date!
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๐—ง๐—ต๐—ฒ ๐—•๐—ฒ๐—ฟ๐—ฟ๐—ถ๐—ด๐—ฎ๐—ป & ๐——๐—ถ๐˜€๐˜๐—ฟ๐—ถ๐—ฐ๐˜ ๐——๐—ฒ๐˜ƒ๐—ฒ๐—น๐—ผ๐—ฝ๐—บ๐—ฒ๐—ป๐˜ ๐—”๐˜€๐˜€๐—ผ๐—ฐ๐—ถ๐—ฎ๐˜๐—ถ๐—ผ๐—ป (๐—•๐——๐——๐—”) ๐—ต๐—ฎ๐˜ƒ๐—ฒ ๐˜€๐˜‚๐—ฐ๐—ฐ๐—ฒ๐—ฒ๐—ฑ๐—ฒ๐—ฑ ๐—ถ๐—ป ๐—ฎ๐—ฝ๐—ฝ๐—น๐˜†๐—ถ๐—ป๐—ด ๐—ณ๐—ผ๐—ฟ ๐—ฎ ๐—ด๐—ฟ๐—ฎ๐—ป๐˜ ๐—ณ๐—ผ๐—ฟ ๐˜๐—ต๐—ฒ๐—ถ๐—ฟ ๐—บ๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ๐˜€ ๐˜๐—ผ ๐—ฟ๐—ฒ๐—ฐ๐—ฒ๐—ถ๐˜ƒ๐—ฒ ๐Ÿ…ต๐Ÿ†๐Ÿ…ด๐Ÿ…ด ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐˜๐—ฟ๐—ฎ๐—ถ๐—ป๐—ถ๐—ป๐—ด ๐—ฎ๐—ป๐—ฑ ๐˜€๐˜‚๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜ via NSW State Government Small Business Month in March.

The ๐—™๐—ฅ๐—˜๐—˜ training is one-on-one between myself, Susan Escott of Virtual Essentials, and the BDDA member business at any mutually convenient time during the month of March.

There are no strings attached to this offer โ€“ no sales pitch, no further requirements to enrol in any training or to hire a consultant. The BDDA have applied for this funding to ensure that, following the lockdowns and shutdowns of the past two years, each BDDA member business has support available to them to thrive.

Every business of the BDDA is already entitled to a ๐Ÿ…ต๐Ÿ†๐Ÿ…ด๐Ÿ…ด website page/directory entry on our Berrigan NSW website (https://berrigannsw.com.au), and in this session this listing can be created or improved upon, and/or you can choose to look at how to optimise an independent website already online.

Social media โ€“ Facebook, Instagram, twitter, LinkedIn, YouTube, Pinterest can all assist a business to increase their custom and can be a very easy way to create legitimacy and increase your reputation. This session can be utilised as an opportunity for you to create a new social media presence or learn ways to improve how you are interacting with clients.

https://outlook.office365.com/owa/calendar/VirtualEssentials@virtualessentials.com.au/bookings/s/xck1KVDWm0akj90HUI0vzw2

NOT A MEMBER OF THE BDDA? Join now for only $50. Head to the website and fill out the contact form or reach out to the girls at the Berrigan Bookshop.

https://berrigannsw.com.au/contact
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The BDDA have secured an amazing grant for our members for me to provide FREE Digital Marketing Training aimed at improving our member businessโ€™s online presences via social media and/or website via a NSW State Government Small Business Month.

Every business of the BDDA is entitled to a FREE website page on our Berrigan NSW website, and this page can be improved during this session, and/or we can look at how to optimise an independent website already online.

Social media โ€“ Facebook, Instagram, twitter, LinkedIn, YouTube, Pinterest can all assist a business to increase their custom and can be a very easy way to create legitimacy and increase reputation. This is an opportunity to create a new presence or learn ways to improve interactions with clients.

The training is one-on-one between Susan Escott of Virtual Essentials and any employees of the BDDA member business at a time of their choosing during the month of March.

There are no strings attached to this offer โ€“ no sales pitch, no further requirements to enrol in further training or to hire a consultant.

Head to the Berrigan NSW website to make a booking: https://berrigannsw.com.au

Not a BDDA member - join now! It's only $50pa

#socialmedia #digitalmarketing #webpresence #bdda #SmallBusinessMonth #nswstategovernment #webdevelopment #webdesign #FacebookPage #instagram
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Scammers trick us by hiding a genuine website address within their own. An example is โ€œwww. bendigo. bank. com. au. security-updated. Infoโ€ (separated at dots to avoid linking) which I will use to explain how so you can identify for yourself in the future

If you imagine a website as a house then the domain name is the street address

https vs http vs www - previously all websites used to have www for world wide web. Now there is https for security. An unsecured site will only have http. Many security programs wont let you visit http sites or give you a warning not to part with private information. Follow this advice. A reliable website should have a secure address - like a lock on a mailbox

The Domain name comprises of 2 or more elements. First is the name of the business or owner and will be 1 or so words separated by underscores or hyphens. This is followed by a suffix or two such as .com, .org, .biz, .gov and so on. There can sometimes be another dot and suffix to identify location such as .au.

Pages or posts come after the domain with a slash before, and are like rooms in the house - https://virtualessentials.com.au/services

A subdomain is a separate website using the same domain to identify a different part of the business or a product that they wish to promote separately such as a sales landing page or a news service, like a granny flat or an office. It sits before the domain name separated by a dot โ€“ https://susan.escotts.com.au

BUT it is this subdomain feature that is often a tool used by fraudsters and scammers as identified with the Bendigo Bank address above. In that instance a subdomain โ€œbendigo. bank. com. auโ€ before the domain name โ€œsecurity-updated. infoโ€

Always look to the end or a web address and read backwards to identify what the main domain is. Picture scam subdomains as lean-toโ€™s attached to dodgy old boarded up buildings. You would never go in to one physically so neither should you enter this website

#scamwatch
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This week is Scam Awareness Week. According to the Scamwatch website (scamwatch.gov.au) In 2020 Australians made more than 216,000 reports to Scamwatch and reported losses of around $178 million.

By the end of September this year, Australians had lost even more: Scamwatch received more than 226,000 reports with reported losses of over $222 million.

As alarming as these numbers are, we know that around one third of people who are scammed never tell anyone, so the true numbers are probably much higher.

Scamwatch give some hints and tips as to how to protect yourself:
โ€ข Be alert to the fact that scams exist. Remember, if it looks too good to be true, it probably is.
โ€ข Know who you're dealing with. If you've only ever met someone online or are unsure of the legitimacy of a business, take some time to do a bit more research.
โ€ข Do not open suspicious texts, pop-up windows or click on links or attachments in emails โ€“ delete them.
โ€ข Don't respond to phone calls about your computer asking for remote access โ€“ hang up.
โ€ข Keep your personal details secure. Be very careful about how much personal information you share on social media sites.
โ€ข Keep your mobile devices and computers secure. Protect your computer, phone and WiFi network with a password and avoid using public computers or WiFi hotspots to access online banking or provide personal information.
โ€ข Choose your passwords carefully. Use a strong password and donโ€™t use the same password, and donโ€™t share your passwords with anyone.
โ€ข Review your privacy and security settings on social media.
โ€ข Beware of any requests for your details or money.
โ€ข Be wary of unusual payment requests like gift cards.
โ€ข Be careful when shopping online - use an online shopping service that you know and trust.
If you have been scammed, you are not alone, head to the ACCC Scamwatch page to see what your next step should be โ€“ donโ€™t hesitate: https://www.scamwatch.gov.au/get-help.
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One of the many who keep me on the path to success. #motivation #action #actionproducesmomentum #start #startup #success #actionchangesthings ...

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I wrote this post for my other page but realised it suited here as well...

I have a ๐Ÿ• with a sore paw ๐Ÿพ at the moment so canโ€™t go running as he gets upset.

Instead I have devoted way too much time battling with technology and techs in the last two days ๐Ÿคฏ.

Setting up new computer and couldnโ€™t import my Microsoft 365 accounts.

The Microsoft chat tech, Patrick, told me to calm down and he would fix everything (tried to sound like a knight in shining armour). At the time I was very calm so I asked why he thought I was not and he said it was the rate I was typing. I explained I can actually type fast all the time.

He was surprised - then replied of course. He was also surprised by how busy my desktop was - had never seen folders on google bookmarks bar. Turned out I knew more than misogynistic Patrick and had to let him go.

Sure enough equally misogynistic Hank from GoDaddy couldnโ€™t help either (as admin of my M365 emails) โ€œgolly gosh youโ€™re in a bit of a pickle then arenโ€™t you?โ€

So I fixed it myself. So far so good ๐Ÿ™Œ๐Ÿผ.

Sometimes there are going to be men in tech who believe a woman should not try this at home! ๐Ÿคฃ๐Ÿ˜‚
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Hereโ€™s a fun one for my techie friends!!! Google โ€œCha Cha Slideโ€ on your mobile then tap on the microphone and every icon that pops up thereafter. Enjoy! ๐ŸŽค๐Ÿ’ƒโžก๏ธ๐Ÿฅพ ...

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Another wonderful website!

I love seeing the sites I have been working on go live, knowing that I have provided a translation of an image or idea that my client has.

https://allthingsbiochar.com
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My first double page spread as Virtual Essentials rather than as an employee. #festivalofmusic #betterinberrigan #lovewhatido #dowhatiloveโค๏ธ ...

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Testimonials

Julia Taylor - CEO & Founder of GeekPackยฎ
Susan has exhibited a passion for helping others and solving problems in her role as a GeekPack Intern. She is always attentive to other developers’ problems and eager to help in any way she can to find resolutions. Susan is quick to encourage others and nourish the sense of community that is a key element of GeekPack. Her input is very much appreciated and respected in the GeekPack Community. Susan is quickly growing as a WordPress Developer and I look forward to seeing her progression and her continued involvement in GeekPack.
Julia TaylorCEO & FounderGeekPackยฎ
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