Virtual Essentials

VIRTUAL Essentials

A strategic approach to marketing success

Starting up in business?
Looking to grow?
Seeking increased profits?
Wanting more freedom?
Feeling overwhelmed?

The four step strategy for success is made for you

1 in 3 small businesses fail in the first year of trading, with 60% closing their doors in the first three years

~ according to the Australian Bureau of Statistics

Don’t be one of them

Change your sales stress to your sales success

Four Steps to Business Success


Identify your why: mission, vision & values
Clarify your brand: Who you are & how you present
Identify your customers: How to attract and retain them

Online Presence

Facebook pages & groups, Instagram, LinkedIn, Pinterest and/or Google My Business
To ensure a strong presence in the digital arena

Website Design & Development

Build your signature online presence, or improve on your current website:
Search Engine Optimisation

Digital Marketing

Proven online marketing strategy via Facebook &/or Google ads.
Aimed at high priced items or businesses with return patronage eg personal trainers, professionals & beauty industry

One of the many who keep me on the path to success. #motivation #action #actionproducesmomentum #start #startup #success #actionchangesthings ...

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I wrote this post for my other page but realised it suited here as well...

I have a 🐕 with a sore paw 🐾 at the moment so can’t go running as he gets upset.

Instead I have devoted way too much time battling with technology and techs in the last two days 🤯.

Setting up new computer and couldn’t import my Microsoft 365 accounts.

The Microsoft chat tech, Patrick, told me to calm down and he would fix everything (tried to sound like a knight in shining armour). At the time I was very calm so I asked why he thought I was not and he said it was the rate I was typing. I explained I can actually type fast all the time.

He was surprised - then replied of course. He was also surprised by how busy my desktop was - had never seen folders on google bookmarks bar. Turned out I knew more than misogynistic Patrick and had to let him go.

Sure enough equally misogynistic Hank from GoDaddy couldn’t help either (as admin of my M365 emails) “golly gosh you’re in a bit of a pickle then aren’t you?”

So I fixed it myself. So far so good 🙌🏼.

Sometimes there are going to be men in tech who believe a woman should not try this at home! 🤣😂

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Here’s a fun one for my techie friends!!! Google “Cha Cha Slide” on your mobile then tap on the microphone and every icon that pops up thereafter. Enjoy! 🎤💃➡️🥾 ...

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Another wonderful website!

I love seeing the sites I have been working on go live, knowing that I have provided a translation of an image or idea that my client has.


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My first double page spread as Virtual Essentials rather than as an employee. #festivalofmusic #betterinberrigan #lovewhatido #dowhatilove❤️ ...

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When I set up myself in business to assist small businesses during start-up and growth I sought out automation tools to make my business flow easily and which would also benefit my clients, both in their interactions with me and with their own clients.

I was introduced to Dubsado and I just loooove it and can't stop raving about it - and now they have a sale on for the next four days and so I am sharing it with everyone!


So what is Dubsado? It is Customer Relationship Management system in which you can create portals for your clients where they can access all their information.

Your clients set their own password and can then upload information to their portal for you to be able to access - it's the best! You can create attractive contracts, invoices, videos, questionnaires, you name it. It looks so good and it is so easy to navigate. I can't believe how easy it is to use once it is set up. I admit I found it intimidating to set up initially and so I'm happy to assist anyone to run through their setup - but I also suggest watching their videos.

The above is my affiliate link which means that I get a kickback - to be fully transparent - but the even better news is you get a kickback too. Normally you would get 20% off your first month with my link, but in the next four days you can get two months discount.

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A great local initiative I get to be a part of. The Festival of Music on Chanter is coming to Berrigan Friday 26 March from 5pm.

The NSW State Government have provided funding via the Festival of Place - Summer Fund for Berrigan to celebrate all that is great about our town and area.

Local legend Ray Macartney has enlisted some great talent to play live for us, and they will also be hanging around between their gigs to chat, providing insights on learning an instrument, singing, song writing, recording & promotion.

To complement Friday nights festival, Berrigan will also host other activities to make it a whole weekend of celebrations. This will be a weekend not to miss so if you are in the area reserve the date now.

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🥳🎉2020 is finally coming to a close and 2021 is only one sleep away!🥂🍾

I don’t know about you but I’m looking forward to the potential this new year brings.

Do you set yourself New Years resolutions?
Do you prefer goals?
Do you ensure they’re achievable?
Do you maintain your resolutions?
or do you drop them within the first few months of the year?

Goals should be achievable and offer rewards to ensure success and continued growth.
It is no use committing to a resolution of going to the gym five days a week if you’ve never done it before. It’s much easier to build momentum. Plan to go to the gym once a week and build up over time rather than becoming despondent after missing three in that first week. Little steps.

I have set myself some impressive and encouraging goals for this next year and then broken them down to the first of four 90 day goals. These goals cover not only business, but health & fitness and personal growth goals as well. I love having something to work towards but prefer setting myself goals over resolutions.

I am not fearful of failure as I have been setting myself some impressive goals over the years and some have come to fruition much sooner than anticipated - such as establishing Virtual Essentials. Some others have been adjusted, and some have not eventuated - 2020 was supposed to be the year of bathroom renovations 🤯 and I haven’t even included that in my 2021 plans.

🧡Good luck and best wishes to you all in your own goals, pursuits, adventures and challenges. May you have every success you deserve.🧡

Susan Escott 🥳🎉

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Wishing all my current and future clients, my family and friends a very merry Christmas. I hope that you all have a chance to relax and enjoy the holiday season. If you are working over the holiday period in the emergency services, hospitality or Council I thank you for your sacrifice. Thank you for keeping us all safe and well. ...

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2020 is coming to an end...

I'm not ready! There's so much more I wanted to have achieved by now. I feel that I haven't done enough for 2020.

How many others out there are feeling this way?

I was in a group coaching session this morning and was asked to put down in writing my greatest achievements for the year. It was a great opportunity to stop and reflect. I finished the call confident that I have kicked some goals in 2020. I recommend you do the same. You might be surprised at what you have achieved.

Personally I have been on the most amazing growth journey in the past six to twelve months, actually three or four years to be truthful.

I really stepped out of my comfort zone in leaving a job where I had been on a growth spiral which then petered out. I liken it to a rocket racing through the sky until the burners die and the rocket is left drifting through the atmosphere. It was time to again fire up my engines.

I set my new trajectory mid year and followed through with intensive study in the final quarter. So 2021 is the year when I soar, and take others with me. Its going to be a great ride!

My vision is to reduce the number of small businesses that fail within the first three years of start-up, by providing a strategic approach incorporating sound and ethical marketing practices.

Virtual Essentials, the small business and start-up marketing specialist, providing marketing strategies and packages to reduce startup stress and enable small business success

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What is an algorithm?

a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer
~ Oxford Dictionary

Google and Facebook use algorithms to improve the experience for their audience. In computer speak an algorithm is a set of instructions designed to perform a specific task - it is basically like a recipe used to assist you to navigate to where you want to go, without you typing that you want to head there.

I mentioned in my final six step marketing strategy for small business post about marketing that after you look at something you might then be shown more in your Facebook or web feeds, this is because a bot has been programmed with an algorithm to monitor what is read or clicked on to send more of the same. It is a very fluid and intuitive process and is why it feels like Facebook is watching you or that Google is listening to your conversations. It is how Spotify also knows what songs to recommend and why YouTube feed you similar videos.

A gamer is not going to be sent a video to watch on knitting, and by the same token a young mum is not going to be sent a link to automotive parts.

There is no-one at one of these companies watching or listening to you to then program your feeds but it can feel like it.

Many controversial issues and situations can be attributed to people being led by fake news portrayed as real, and we as humans encourage this. Algorithms, lacking the human element, do not know if they are sending fact or fiction unless they are told. If you investigate an ideology then algorithms can convince you by only providing you information that encourages this train of thought believing this is what you want to see. It will not necessarily show you the other side of the coin that you would see via the news on TV or in a newspaper.

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𝙒𝙝𝙖𝙩 𝙞𝙨 𝙖 𝙡𝙖𝙣𝙙𝙞𝙣𝙜 𝙥𝙖𝙜𝙚?

I mentioned yesterday that the second step in a funnel is often either a website or a landing page. So what is a landing page? And why do some people refer to them as a funnel?

A landing page is a single page website that is built for the sole purpose and mission to bring a potential customer to the point of committing to a sale. It is usually separate from the business website and could have limited information relating to the direct query that the customer is seeking.

An example from Facebook would be if you saw an advert for a fitness book. If you clicked on the ‘learn more’ button you might be directed to a landing page.

When you arrive at the landing page there is no selling of other items, only the item you responded to in the advert. There are no other distractions to detract you from your purchase. If you were directed to the businesses main website and found it was for a fitness trainer or a gym overseas or on the other side of the country you might not buy the product. The product would be no different and the benefits the same but somehow you are less likely to commit.

If you are only selling locally you will have less need for a landing page, as landing pages often take the personal out of the purchase.

Why is a landing page often referred to as a funnel? From a landing page you may be directed to a contact page or checkout. Sometimes once you make the original purchase you might even be directed to another landing page where you can purchase something else, like a video series to complement the book, or supplements, and once you click yes to this you could be sent further on down the funnel. The good news is that at any time you are free to stop.

Think about how often you find yourself purchasing off a landing page without ever seeing the businesses front door or website? They are very effective.

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Recent works


Julia Taylor - CEO & Founder of GeekPack®
Susan has exhibited a passion for helping others and solving problems in her role as a GeekPack Intern. She is always attentive to other developers’ problems and eager to help in any way she can to find resolutions. Susan is quick to encourage others and nourish the sense of community that is a key element of GeekPack. Her input is very much appreciated and respected in the GeekPack Community. Susan is quickly growing as a WordPress Developer and I look forward to seeing her progression and her continued involvement in GeekPack.
Julia TaylorCEO & FounderGeekPack®