SEO stands for “search engine optimization” which is improving your site visibility to search engines such as Google and Bing. The more attractive your site is to the search engine, the more likely you are to gain attention and be able to entice prospective customers to your business.
𝗛𝗼𝘄 𝗱𝗼𝗲𝘀 𝗦𝗘𝗢 𝘄𝗼𝗿𝗸?
Search engines use ‘bots’ (something I will explain in another article) to crawl pages on the web and collect information. This info is then indexed and analysed by algorithms (perhaps another post?) to determine the order pages should appear in the search results, like a popularity contest.
𝗪𝗵𝘆 𝗶𝘀 𝗦𝗘𝗢 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁?
Searching via Google or Bing is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a huge impact on your profitability.
𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗦𝗘𝗢?
Hire a trained specialist to do the following:
- Create content aligned with search intent
- Write title tags and meta descriptions that attract
- Optimise images
- Optimise page speed
- Use linking / backlinks
- Focus on user experience (UX)
- Focus on user interface design (UI)
- Include keywords in your URL