In an age where we are faced with fake news, a struggling publishing industry, and constantly changing forms of communication, consumers, both past and potential, can be your best promoters and biggest critics, depending on how you communicate with them. The need for a good reputation should never be underestimated. It is what you rely on to meet these challenges.
Media relations can be described as a company’s interactions with newspapers, radio, television and the internet. The goal is to communicate a newsworthy message, story or information using the appropriate media outlets.
“it takes 20 years to build a reputation and five minutes to ruin it.” Warren Buffet