What is a funnel?
You have most likely heard of marketing funnels by now, but do you understand what they are and how they work?
Funnels are named not because they look like one, but because they work just like a physical funnel. They start with an advert of some sort, and lead to another destination – usually via a button which might say ‘learn more’, ‘download’ or ‘book now’.
Once the potential customer clicks on the button they are taken to either the vendors website, or preferably a landing page, to gain more information. Whilst there they may choose to find out more information, taking that next step in the funnel, at which time they will likely be sent an email, receive a follow up call, or be booked for an appointment. Voila! They have made the journey in to a funnel.
So what is so effective about a funnel?
The only people that see the ad are those that are targeted in the programming as potential customers, and from there they will only click on an advert if they are interested. It doesn’t matter how many times they are exposed to an advert they do not move onwards unless they want to, which means that advert is effective at capturing only those that truly want or need the service.