A bot is an automated software application pre-programmed to do certain tasks, like a virtual robot living inside the internet. Bots scan content, interact with webpages, chat with users, or look for targets. Some bots are useful, such as search engine bots that index content for search or customer service bots that help users.
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Chatbots are that automated questioning you may see on messenger and in chatboxes, like Telstra. They are meant to simulate human conversation by responding to certain phrases with programmed responses
Web crawlers (Googlebots) scan content on webpages all over the Internet and are the ones that instigate adverts such as SEM and PPC.
There are also malicious bots which scrape content, spread spam content, or carry out credential stuffing attacks. They are used by hackers to break into user accounts, scan the web for contact information for sending spam, or perform other malicious activities.