To many a logo is just a sign over the door, and their brand is not even considered.
Yet think about when your football team updates their logo on their jumpers. When the Australian Cricket teams present their uniforms for the upcoming international test season.
Brand and logo go hand in hand and that image can make or break a business.A person’s identity and personality combined help them attract like-minded people, to connect and build a positive reputation.This is their ‘Brand’, the perception created from Identity and Personality.Every person is their own brand, every product is a brand, every company is a brand.