So many people ask me why I market businesses via Facebook Ads – and my answer is easy – proven and measured ROI. So what is ROI? ROI stands for Return on investment A ratio metric used to measure the …
Meet Maggie – our hard working (sic) kelpie, starring in our website https://escotts.com.au She actually spends more time keeping me company; in my office or walking around town early in the morning, whilst my husband is out at work. Though …
What is an algorithm? algorithm alɡərɪð(ə)m/ noun a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer ~ Oxford Dictionary Google and Facebook use algorithms to improve the experience for their …
What is a landing page? I mentioned yesterday that the second step in a funnel is often either a website or a landing page. So what is a landing page? And why do some people refer to them as a …
What is a funnel? You have most likely heard of marketing funnels by now, but do you understand what they are and how they work? Funnels are named not because they look like one, but because they work just …
The final step in my six step marketing strategy for small business is the largest and most effective: Marketing. This is a proven Facebook ads campaign that progresses over a period of 12 weeks to generate leads direct to your …
6 steps to small business success – #6 Marketing Read More »
Step five in six step marketing strategy for small business success is having a website. Though not just any old website. So many people have said to me – that’s ok I built my own, or my cousin can do …
Six Steps to Small Business Success – #5 Website Read More »
Step number four in my six step marketing strategy for small business success is having an online presence. There is more to having an online presence than just setting up a Facebook or Instagram page, posting some glamour shots, and …
6 steps to small business success – #4 Online Presence Read More »
Step 3 in my six step marketing strategy for small business – customer relations Build it and they will come I don’t know if you remember the Kevin Costner movie but can I just say that it might not be …
6 steps to small business success – #3 Customer Relations Read More »