So many people ask me why I market businesses via Facebook Ads – and my answer is easy – proven and measured ROI. So what is ROI? ROI stands for Return on investment A ratio metric used to measure the […]

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What is an algorithm?

What is an algorithm? algorithm alɡərɪð(ə)m/ noun a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer ~ Oxford Dictionary Google and Facebook use algorithms to improve the experience for their

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What is a landing page?

What is a landing page? I mentioned yesterday that the second step in a funnel is often either a website or a landing page.  So what is a landing page? And why do some people refer to them as a

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What is a funnel?

What is a funnel? You have most likely heard of marketing funnels by now, but do you understand what they are and how they work?   Funnels are named not because they look like one, but because they work just

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