Virtual Musings

The first step along my six step marketing plan for small business success is strategy. What do I mean by strategy and how does this relate to small

The 6 Step Marketing Strategy for Small Business Success Twelve years ago, with two young children, I gave up full time work in accounting to start

User Experience (UX) design “User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its

A bot is an automated software application pre-programmed to do certain tasks, like a virtual robot living inside the internet. Bots scan content,

SEM is paid Search Engine Marketing, a strategy to increase search visibility via ads on search engines. Paid search ads can be found at the top and

Pay per Click (PPC) is a form of marketing that refers to the way charges are made for a paid advert on a search engine as opposed to organic leads

SEO stands for “search engine optimization” which is improving your site visibility to search engines such as Google and Bing. The more attractive

A Virtual Assistant (VA) is a professional that works remotely with your business to handle administrative tasks, from simple data-entry to tasks

The human brain interprets images much quicker than text which is why using images to communicate a product, service or brand works