Meet Susan Escott, founder of VIRTUAL Essentials
Creating websites, social media and marketing; providing small businesses, not-for-profits and start-ups with strategies via:
The four step strategy to success
Marketing is strategic and ever changing.
It’s not so easy to do it all on your own.
Nor is it necessary – as long as you
don’t outsource your voice when you outsource your marketing.
~ Susan Escott, Virtual Essentials
Hi I’m Susan Escott. In a career spanning over thirty years, I have worked in communications, media, banking, accounting, customer service and administration, and am winner of the prestigious Local Government NSW RH Dougherty Award for Outstanding Individual Contribution to Communications.
I love to support small businesses, not-for-profits and start ups traversing the minefield of business growth.
My aim is to take the pain out of building brand awareness, through creating effective websites, both development and design, social media and marketing.
Twelve year ago, with two young children, I left my job in accounting to start a bookkeeping business. I advertised in the local papers, distributed business cards, scattered flyers, but still never found enough clients for my business to prosper. Within a year I returned to a full-time job.
Through my work at a local Council, I was faced with many inspirational small business owners struggling to gain traction in their business, just as I had. I wanted to help them, but couldn’t. It was at that time I learned some horrific information.
The Australian Bureau of Statistics states that 1 in 3 business’s fails in the first year and 60% fold within those first three years.
A year ago, when I decided I really wanted to give ‘working for myself’ a second go, I hesitated. I wanted a guarantee that I wouldn’t end up failing once more. Not only did I want to ensure my own success, though, but the success of other small business owners.
I set about researching why small businesses fail. Seeking to understand what the common factor is preventing some from prospering, even when operated by the best, most knowledgeable and most passionate in their industry. I discovered it most often came down to marketing: gaining position in the market and being recognised above their competitors.
Realising that with my established skills and experience I was in the ideal position to change this, that I could provide small businesses and start-ups with websites, social media and marketing strategies, I decided to become a Virtual Assistant and create systems that would enable business owners to focus on what they love without having to hire a full time staff member.
To complement my skills and knowledge I signed up for training with some of the leading experts both in Australia and the world.
I study marketing with, and am mentored by, Cham Tang, one of the leading marketers in Australia, and co-founder of Authentic Education. Cham has spent over $1Million of his own money advertising with Facebook and is now invited to Facebook headquarters for updates and training at least once a quarter.
I then chose to enlist to study business automation systems with Cham, or as he is referred to at Authentic Education Dr Efficiency. This training taught me the means for business operators to free up time to focus on their key product or service.
Through my investment with Authentic Education I also study sales techniques, coaching and presenting skills with Cham’s partner Benjamin J Harvey. Ben has trained the likes of John Asaraf and Dr John De Martini.
For the website development component I sought training from former US Intelligence Officer, Julia Taylor of GeekPack. Through this training I was able to learn more than just the basic Website creation, but also about design and development, personalising each website to suit the needs and market of each individual business.
To complement my marketing knowledge I enlisted with the The Digital Marketing School. The DMS provide me with a sure-fire recipe for my small business marketing strategy to succeed.
I also possess a Certificate IV in Small Business Management and I am a Professional Member of the Australian Marketing Institute.
My vision is to reduce the number of small businesses that fail within the first three years of start-up, by providing a program incorporating strong, sound and ethical, marketing practices.
Utilising all my skills and knowledge I have created a system to guide small business owners to achieve growth and profits whilst making a living doing what they love: The four step strategy to success. My plan is to build a business’s online presence through websites, both development and design, social media and/or marketing strategies.
I understand how overwhelming the digital world can be. That you, as a small business owner, are looking to grow, and would rather focus on what you do best.
Outsource the Rest to Virtual Essentials to ensure your website, social media and marketing are working for you.
Have a look at my Four Step Strategy to Success.
See if any of the elements can benefit your business, from creating or enhancing your website, social media implementation, building your brand and image identity, or even freeing up time through office automations.
Don’t hesitate to get in touch and discuss what I can do for you.